I led the design direction and UX for UK’s Heineken’s portfolio of brand websites, creating cohesive digital experiences across multiple markets and audiences.

There were over 14 brand sites using the same component library. I developed adaptable design systems and component libraries that allowed each brand to express its unique personality while maintaining consistency under the Heineken master brand. From discovery and wire framing to final UI design, the work focused on clarity, storytelling, and engagement — delivering modern, responsive websites that reflect Heineken’s global quality and innovation.

Vist

www.heineken.co.uk

www.fosters.co.uk

www.oldmoutcider.co.uk

www.amstelbier.co.uk

uk.strongbow.com