I led the creative direction for L’Oréal Paris UK’s digital experience — shaping the design language across content, UI, and web pages. The goal was to create a visually rich, intuitive journey that celebrated the brand’s products, tools, and editorial voice.

Balancing beauty with usability, I designed modular page systems and dynamic layouts that brought L’Oréal’s world to life — from makeup and skincare to men’s grooming and haircare. Each element was crafted to feel both editorial and effortless, guiding users through inspiration, discovery, and purchase with clarity and style.

Every interaction aimed to echo the brand’s timeless promise — “Because You’re Worth It” — through thoughtful hierarchy, immersive imagery, and seamless storytelling that empowers users to find what makes them feel their best.

Vist

www.loreal-paris.co.uk